Experian Data Quality, a part of Experian Marketing Services and a leading provider of contact data management software and services, today announced the release of new email validation software that allows businesses to maximize return on investment and communication efforts through the email channel. The new tool offers faster validation speed, simplified response codes and improved match rates.

“Email represents a critical link between brands and consumers. In fact, in a recent Experian Data Quality research study, businesses identified email as the most important communication channel, followed by social media and phone,” said Thomas Schutz, general manager, Experian Data Quality. “Our new product enhancements align with Experian Data Quality’s commitment to helping our clients efficiently and accurately capture contact data to enable downstream processes, analytics and cross-channel marketing.”

With 36 percent of U.S. companies operating across five or more communication channels, according to the same recent Experian Data Quality study, email is an extremely valuable part of any omnichannel strategy. Email verification allows users to validate business and consumer email addresses at the point of entry, allowing Experian Data Quality clients to collect a greater number of valid emails and ultimately better connect with their customers and prospects.

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.edq.com.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. 
For more information, please visit http://www.experian.com/marketingservices.

About Experian 
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners