Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced the launch of business data within its real-time data enrichment platform. The offering leverages Experian Business Information Services’ extensive data resources to provide a deeper understanding of businesses at the point of interaction for improved lead routing and marketing personalization.

“Organizations are attempting to make instant decisions, but are often challenged by the fact that they have very limited information in real time,” said Thomas Schutz, senior vice president and general manager for Experian Data Quality. “Improving data quality at the point of capture and linking relevant data strengthens our ability to deploy predictive analytics models. With the right models in place, organizations can automate business processes in an actionable and meaningful way.”

According to a recent Experian Data Quality study, 86 percent of companies leverage data sets from third parties to enhance customer records, with one of the most popular data sets being business data. Adoption of third-party data sets is driven by a need to gain insight quickly — the top challenge is the ability to develop personalized communications. Real-time data enrichment delivers individualized insight at the point of interaction, allowing businesses to prioritize high-value prospects and ensure rapid follow up and effective offer strategies.

“Business-to-business companies are very similar to companies in the consumer space in that they have a great need for additional insight,” added Schutz. “With marketing automation and data-driven analytics influencing many decisions today, it is important to have the right information to ensure your business can efficiently meet the needs of each prospect while ensuring a positive customer experience.”

To learn more about the Experian Data Quality’s real-time data enrichment, visit http://www.qas.com/products/data-enhancement.htm.

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit http://www.experian.com/marketingservices.

About Experian 
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.