North American leadership

As General Manager of Experian Data Quality North America, Simone Lima serves as the company's top executive for all strategic business decisions in the United States and Canada. Simone is focused on helping organizations make their data fit-for-purpose by making it easier for business users to analyze, improve and control their data to support key business initiatives.

Prior to her current role, Simone has held numerous positions across Experian. She was the Director of Market Expansion in Latin America, responsible for regional expansion into broader markets, developing and managing the execution of strategic priorities. Other roles include Director of Consumer Market Planning and Operations, Business Leader of SME Marketing Analytics and CRM, Leader of the Credit Solutions Portfolio for Consumer Information and Leader of Collection and Portfolio Management Solutions for Consumer Information.

Simone started her career at Credicard, a joint venture owned by Banco Itaú, Citibank and Unibanco, which became the largest credit card company in Brazil. After Credicard, Simone wokred Banco Itaú, LACIS, Unibanco and Equifax.