A retailer's guide to 2015 email trends

No matter what the season, retailers continually strive to improve in several key areas: a customer’s digital and in-store experience, the effectiveness of their marketing promotions and how to address rising consumer expectations around fast, flexible fulfillment and customer service.

Read through this report to find out:

• How retailers deal with email database management
• What specific collection and deliverability challenges retailers face
• How retailers track email marketing success
• The methods retailers use to ensure good email data quality